Growth Lead, Content

About GTMnow GTMnow is a media company that shares how the best in tech build, scale and invest. Content goes out to a direct audience network of 100k+ founders, operators and investors.- GTMnow is owned by venture capital firm, GTMfund. We’re builders by nature, and by necessity (we absolutely love building). We value operational excellence and hold a high bar. About the role You'll own audience growth through content. You'll run the experimentation engine and compound what works. This isn't a content production role in the traditional sense, it's an audience and distribution role that uses content as its primary lever (across social, newsletter, podcast, video, and whatever channel earns its place next). It's also not a narrow role — you'll be involved in overall media operations. What you’ll do- Own the execution of audience growth tactics, and contribute to the strategy, across GTMnow's content surfaces. Partner closely with the production team to turn long-form content (podcast, video, newsletter) into high-performing short-form clips, native social posts, and repurposed assets across channels. Expand distribution surfaces. Run a high-velocity experimentation engine — test hooks, formats, thumbnails, and posting cadence relentlessly, then double down on what works. Own performance reporting across channels. Support wherever needed across GTMnow to accelerate growth. This is a builder role, not a narrow function. About you- You've driven audience growth somewhere (e.g. a media company, creator business, podcast network, content-led brand, or software company with a strong content engine). You understand how to grow an audience. Native to modern social platforms. You study what works and why. Both creative and quantitative — strong taste paired with data-driven decisions. Fluent in modern AI tooling, always curious and learning more. Strong writer who adapts tone and format across channels, with the ability to write/edit both long-form and short-form content. Excellent design instincts. You care about visual polish. Highly organized with strong project management skills. Interested in tech and software. Scrappy, and energized by fast-moving environments. Benefits- A high-growth environment where this will be a career unlock. Competitive compensation and benefits. Remote operations (or work IRL in our Vancouver, CAN office) How to apply Fill out the application form. Instead of a traditional cover letter, please send Sophie (SVP Marketing) an email at sophie@gtmfund.com with:- Why you’re the right fit for the role. An achievement you’re proud of (from any discipline). The most interesting thing you’ve built with AI. (and any other ways that you want to get creative). No agencies, please — we appreciate the enthusiasm, but this is an in-house hire. Thank you! Show more Show less - Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Online Audio and Video Media Referrals increase your chances of interviewing at GTMnow by 2x See who you know