Vice President, Marketing

About Compugen Compugen is Canada's largest privately-owned Technology Ally. To innovate industries, transform businesses, connect communities, and drive meaningful change, we must think bigger, reach broader, and act bolder. Through knowledge, curiosity, and collaboration, Compugen helps organizations delivering experience by design. This is what it means to be human-centered and technology-enabled. Dreaming, designing, and delivering isn't just a mantra for us — it's a way of life. We believe that technology is the conduit, but our people – they are the connection that truly makes the magic happen! Our Culture We are a human-centered culture where we prioritize your well-being and are invested in helping you reach your fullest potential. We're not only focused on achieving our goals — we're dedicated to helping you achieve yours. If you're relentlessly curious, driven to make a difference, and collaborative at the core, then you belong with us. Position Overview: Reporting into the Chief Revenue Officer, the VP of Marketing provides strategic leadership and operational oversight across all marketing functions, while working in close partnership with sales, business unit, and partner teams. As a core leader within Compugen’s Revenue Office, this role carries shared accountability for pipeline generation, growth, and customer outcomes. The VP will lead the marketing organization to: - evolve and execute the go-to-market strategy improve market clarity and targeting increase the quality and conversion of marketing-generated opportunities leverage partner funding as a strategic growth driver embed services-led positioning into campaigns, proposals, and sales motions Key Responsibilities: Marketing Strategy + Execution - Develop and execute a comprehensive marketing strategy aligned with business goals, offerings, and target markets Translate strategy into coordinated execution across all marketing functions Ensure alignment between marketing, sales, partner, and business unit priorities Drive disciplined planning, prioritization, and resource allocation Market Segmentation + Targeting - Define and operationalize clear market segmentation (e.g., enterprise, mid-market) Establish and refine ideal customer profiles by segment Identify priority accounts within the existing customer base for expansion Ensure consistent targeting and positioning across campaigns and field execution Pipeline Contribution + Demand Generation - Improve the precision and conversion quality of marketing output across digital, events, partner programs, and outbound support Strengthen marketing’s contribution to high-quality pipeline and revenue growth Partner closely with sales and BDR teams to improve conversion and reduce reliance on self-sourced pipeline Establish clear performance metrics tied to pipeline quality, progression, and outcomes Partner Marketing + Vendor Funding - Leverage Compugen’s partner ecosystem and vendor funding to support and scale our services-led go-to-market strategy Align partner-funded programs to priority solutions, segments, and sales priorities Ensure disciplined use of partner funding to drive measurable pipeline outcomes Balance partner-driven and Compugen-led initiatives effectively Design and execute joint go-to-market programs in collaboration with key vendor partners, ensuring alignment between partner priorities, Compugen offerings, and pipeline objectives Services-Led Positioning - Embed services into partner campaigns, sales motions, proposals, and deal support Develop targeted services-led marketing initiatives tied to attach rates and deal size Ensure consistency and clarity in Compugen’s services value proposition in market Brand, Content + Communications - Oversee the continued evolution and consistency of Compugen’s brand and market positioning Lead content and communications strategies that reinforce thought leadership and market relevance Ensure brand and messaging support commercial priorities and sales execution Digital, Events + Campaign Execution - Improve digital engagement and website effectiveness through segmentation and conversion optimization Ensure events and campaigns are aligned to target segments and pipeline outcomes Reallocate effort away from broad, low-impact activity toward more focused, account-driven execution Proposal + Deal Support Alignment - Ensure the Proposal Centre is aligned to go-to-market strategy and services-led positioning Improve proposal quality, differentiation, and relevance in support of sales priorities Strengthen coordination between marketing, partners, and deal support functions Team Leadership + Culture - Lead, mentor, and develop a high-performing marketing organization Foster a culture of accountability, collaboration, and execution excellence Align team structure and capabilities to the needs of the next phase Partner effectively with external resources, including MarketDesign Data, Operations + Performance Management - Leverage marketing operations and analytics to drive data-informed decision-making Establish clear KPIs tied to pipeline quality, growth, and ROI Ensure strong budget management and effective allocation of internal and partner-funded investments Build transparency and accountability through regular performance reviews What Success Looks Like - Improved quality and conversion of marketing-generated pipeline Strong alignment and shared accountability between marketing and sales Clear segmentation and targeting discipline across the organization Effective use of partner funding to amplify impact Increased services attachment and deal value A marketing organization focused on outcomes, not activity Reduced reliance on BDR self-sourcing through improved marketing precision and pipeline quality Skills & Qualifications: - 10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior leadership role Strong experience in B2B technology, IT solutions, services, or partner-driven environments Proven track record of developing and executing marketing strategies that drive measurable business outcomes Experience working in close alignment with sales teams in a revenue-focused model Deep understanding of demand generation, segmentation, and go-to-market execution Experience leveraging marketing technology and analytics to drive performance Strong leadership, communication, and stakeholder management skills Leadership Profile - Strategic thinker with strong execution discipline Commercially minded, with a focus on business impact over activity Comfortable operating in a sales-led, integrated environment Able to prioritize, make trade-offs, and focus the organization on high-impact work Collaborative, but clear on accountability and outcomes Data-driven, pragmatic, and results-oriented What Compugen Offers You: - Exciting, fast-paced challenging work environment A culture where authenticity and diversity are valued Professional development Participation in Women in Technology Network Opportunities to give back to our local communities Collaborative supportive team members Remote work/hybrid work options Work/life flexibility Equity Statement At Compugen, we are committed to diversity, equity and inclusion. We actively recruit from all groups, including women, Indigenous people, persons with disabilities and members of visible minorities. We recognize the importance of removing barriers to participation and provide accommodation upon request to all applicants throughout the recruitment process. If you require an accommodation, our People & Culture representatives will work with you to meet your needs in a confidential and respectful manner. We believe everyone deserves a seat at the table-and we are taking deliberate action to make this a reality. Show more Show less - Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Compugen Inc by 2x See who you know