Vice President of Ecommerce (Remote)

Job Description Job Description REMOTE - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. One of the coolest ecommerce jobs around! HARRY'S COMMENTS : In their search for a fully remote VP of Ecommerce, I'm working with a 9-figure, PE-backed distributor of parts and OEM light equipment. The client services a huge, well-established SMB market. Because this is a confidential search, I'm going to be fairly opaque about the client's industry and line of business. For now, here's what I can tell you: The client operates two main primary lines of business, with one of them being parts and service-oriented (B2B) and the other selling replacement parts to thousands of independent-operator SMB customers. From a marketing standpoint, the SMB side of the business feels almost DTC. In a perfect world, my client's SMB customers would create an account and buy online — not simply to drive costs out of the sale, but to leverage personalization technology to improve AOVs and order frequency rates. For larger accounts needing special assistance or launching new initiatives, my client will still offer expert sales, advice, service, and support. The company maintains a massive inventory of parts and runs a number of sites targeted at specific categories. At some point, the client may consolidate those sites. But for now, as the firm's new VP of Ecommerce, it will fall to YOU to monitor and grow its family of sites in a coherent, cohesive way. Every day, for each site, you'll be analyzing ...Revenue Growth and Customer Acquisition: Are new customers being acquired at a sustainable rate? What is the customer acquisition cost (CAC), and how does it compare to the lifetime value (LTV) of a customer?Profitability and Margins: Are profit margins sustainable? Are the variable costs per sale aligned with revenue growth?Customer Behavior and Loyalty: Are customers returning and making repeat purchases? What’s the churn rate, and are there any patterns in customer retention?Conversion and Site Performance: Are visitors converting to buyers? What are the barriers to conversion? How well is the website performing in terms of speed and user experience?Marketing Effectiveness: Which channels drive the most conversions? What is the ROI for each marketing channel, and how well do campaigns perform over time?Operational Efficiency: Are operational processes efficient, or do they lead to delays or increased costs? How effective is inventory management?Customer Satisfaction: How satisfied are customers with their experience? Are they likely to recommend the brand?Beyond as-needed digital GM-type activities, you will be expected to develop and deliver on a digital roadmap that makes it 1./ easier for customers to FIND and BUY what they need to grow their businesses, 2./ launch and market a continuous flow of new products and services, and 3./ supports the efforts of the firm's field reps. This means making sure that the firm has an up-to-date game plan for evolving the CX / UX while working with the firm's Engineering teams to deliver new releases on time and under budget. Very quickly, you'll need to understand where / how you can make a difference:What's the ecom team doing right that it should do more of?What are they doing wrong that it should stop doing?What strategies and best practices should you swipe from elsewhere?What's nobody in your category doing that your ecom team should do?Notice what's missing? A DASHBOARD! You must have a very analytical approach to answering these questions, and you'll need a killer dashboard to track it all. That's on YOU to develop and maintain. Naturally, you'll need to develop a keen understanding of how your target customer researches and buys new product. Are there built-in biases they have when it comes to buying? Make sure you bake that into your UX/CX strategy. And right about the time you get your arms around the development, migration, and consolidation issues, you'll want to start interviewing for someone to help you better analyze, plan, and forecast how to drive sales through specific categories, programs, and channels (including marketplaces). You won't believe how much we know about this search ... I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requi