Director, DTC and Social Commerce

About the position Church & Dwight is seeking a Director, DTC and Social Commerce to join their team. This role is a commercial leader responsible for building and scaling Touchland’s direct-to-consumer business across owned and social commerce channels. The role owns end-to-end P&L performance, with a specific mandate to transform TikTok Shop into a scalable growth engine while accelerating DTC revenue, customer acquisition, and lifetime value. This leader bridges creator-led commerce, digital experience, and enterprise growth strategy, ensuring TikTok Shop and DTC operate as an integrated demand engine across the broader omni-channel ecosystem. Responsibilities Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expensesDeliver against GMV, profitability, and customer growth targetsDevelop forecasting frameworks, inventory planning, and financial models across both channelsLead weekly/monthly business reviews with executive stakeholdersOwn the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimizationScale TikTok Shop from a channel into a repeatable, portfolio-level growth engineBuild and optimize the affiliate and creator ecosystem, including: Creator recruitment, onboarding, and retention; Commission structures, incentives, and performance frameworks; Affiliate GMV, conversion, and ROI optimizationLead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account healthPartner directly with TikTok to unlock platform growth programs, beta opportunities, and media supportBuild a high-performing creator flywheel that drives always-on content and scalable demandEstablish frameworks for creator performance management, content optimization, and relationship developmentServe as senior point of contact for agencies, talent managers, and key creatorsDrive authentic, conversion-focused content across tutorials, routines, and storytellingDefine and execute multi-year DTC growth strategy aligned with enterprise and brand prioritiesLead site merchandising, UX/UI optimization, and conversion improvement across digital propertiesOwn digital commercial planning, including product launches, promotional cadence, markdowns, and bundling strategiesEnsure best-in-class customer experience across the full funnel (browse → checkout → post-purchase)Partner with media, marketing, and creative teams to align demand generation strategies with commerce goalsDrive lower-funnel performance (conversion, AOV, retention) across TikTok Shop and DTCLeverage creator content and affiliate outputs to power paid media and growth loopsEnsure rigorous measurement of campaign performance and attributionOwn performance measurement across TikTok Shop and DTC, including: GMV, conversion, engagement, CAC, AOV, LTVConduct deep-dive analysis to identify growth levers, optimize campaigns, and scale winning strategiesTranslate insights into actionable recommendations across product, marketing, and merchandisingBuild executive-level reporting and dashboardsDevelop channel-specific assortments optimized for TikTok Shop and DTC conversionLead SKU strategy, bundling, pricing, and promotional optimizationAlign merchandising strategy with creator content, trends, and seasonal opportunitiesDrive innovation across business models (subscriptions, trial flows, exclusive drops)Requirements Bachelor’s degree in Business, Marketing, or related field10+ years of experience in digital commerce, social commerce, or eCommerce leadershipProven track record of owning and scaling multi-million dollar digital P&LsDeep expertise in TikTok Shop, affiliate marketing, and creator ecosystemsStrong analytical capabilities with ability to translate data into business decisionsExperience managing cross-functional teams and complex stakeholder environmentsHands-on experience with eCommerce platforms, marketplace tools, and performance analyticsNice-to-haves Experience scaling TikTok Shop or social commerce from early-stage to meaningful revenueBackground in beauty, CPG, or consumer brandsExperience integrating DTC, marketplace, and retail strategiesFamiliarity with Shopify, Amazon, or multi-channel commerce ecosystemsExisting network within creator or influencer ecosystemsBenefits medicaldentalvisionbasic life insurancepaid vacation and sick timePaid Parental Leavepaid holidaysfloating holidaysvacation days401k retirement plan (with company match and profit-sharing)Discounted Employee Stock Purchase Plan