Roots E-Commerce Vice President Opening

Shape the future of eCommerce at Roots as Vice President, driving customer engagement and digital innovation. Lead all aspects of eCommerce P&L and performance marketing. In this pivotal role, you will direct Roots' digital commerce efforts, collaborating with various teams to ensure profitable growth and a seamless omnichannel experience. Your extensive background in eCommerce and digital marketing—15+ years—is crucial for creating impactful strategies that align with Roots' brand identity and commercial goals. Key Responsibilities: • Guide the execution of digital marketing strategies • Lead customer acquisition and retention initiatives • Optimize eCommerce presence across all channels • Support UX and digital merchandising enhancements • Build dashboards to measure success and performance Requirements: • 15+ years of progressive eCommerce experience • History of leading large P&Ls effectively • Expertise in analytics tools and performance marketing • Customer-centric with a deep retail passion • Strong leadership promoting inclusivity and accountability Lead the charge at Roots to redefine the digital shopping experience. #J-18808-Ljbffr