VP Growth

VP Growth | Apparel & Active lifestyle brand A fast-scaling, digitally native performance apparel and active lifestyle brand is entering its next phase of growth and is seeking a VP Growth to own and scale its global revenue engine. This is a senior executive role, working closely with the CEO and alongside the VP Brand to drive disciplined, profitable growth across a high-velocity DTC business. The company has strong product-market fit and an established acquisition base. The next phase is about scaling efficiently, improving full-funnel performance, and unlocking international growth. The role Own the end-to-end growth engine across acquisition, retention, and conversion. Build a unified performance system across paid media, lifecycle, and onsite optimisation -translating data and insight into scalable revenue outcomes. Work in close partnership with the VP Brand to ensure creative and performance are tightly aligned and commercially effective. What you'll own - Global growth strategy and performance marketing engine Paid media across Meta, Google, TikTok, YouTube Full-funnel performance (CAC, ROAS, MER, LTV) CRO and ecommerce conversion optimisation (Shopify) Lifecycle marketing (email, SMS, retention, loyalty) Marketing budget allocation and performance forecasting GTM strategy for product launches and key campaigns International expansion and channel scaling strategy Alignment of brand and performance output with VP Brand Experience - VP / Head of Growth experience scaling 9-figure+ DTC consumer brands Strong performance marketing background at scale Proven ownership of full-funnel metrics (CAC, LTV, MER, ROAS) Deep Shopify + ecommerce optimisation experience Strong operator mindset- fast, analytical, execution-led Experience in apparel, fitness, sport, wellness or lifestyle categories preferred Ability to align brand storytelling with commercial performance Comfortable working in high-velocity, test-and-learn environments This is an exciitng opportunity to join a brand at real scale inflection - with strong fundamentals in place and significant runway to build a world-class growth engine. You’ll own the systems that drive revenue, shape how the business scales globally, and work directly with brand leadership to connect storytelling with performance Show more Show less - Seniority level Director Employment type Full-time Job function Advertising Industries IT Services and IT Consulting and Advertising Services Referrals increase your chances of interviewing at Jackson James by 2x See who you know