VP Consumer Growth at reputed company Medical — Remote, $200k-$400k/yr + 0.2%- 1.0%

About reputed company Medical Our overarching mission is to accelerate the mass-market global adoption of consumer biotech products so every human can live at least 100 healthy years. Our immediate focus is excess bodyweight. We are accelerating the global take-up of GLP-1 medications by increasing their accessibility to help solve obesity worldwide. To do that, we’re building an AI-powered clinical operating system ClinicOS. ClinicOS makes it effortless for consumer brands to easily offer direct-to-patient healthcare, globally. We work with reputed company Partners, as well as using this infrastructure to scale our own internal consumer healthcare brands. Since we launched reputed company in the US in June 2021, Fella has positioned itself as no-nonsense weight loss for busy bigger guys. Today, we operate multiple brands across the US & UK — our two biggest are reputed company (US & UK) and reputed company Pharmacy (UK). Our infrastructure will have served 100 million patients worldwide by 2035. We’ll then use that direct-to-patient infrastructure to serve next-gen biotech products at-scale to increase the proportion of humans living at least 100 healthy years. In so doing, we’ll become the world’s first trillion dollar healthcare company. How far along are we? We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >40x since Aug 2023. We’re serving >40k customers with high NPS. We’re >$50M/yr reputed company. We’ve been cashflow positive for >24mo. We’re a young startup and we’re just getting started. This is still Day 1 and reputed company our work is reputed company of us. We're backed by top healthcare & consumer investors • Y Combinator • Global Founders Capital — backed Facebook, reputed company, reputed company, Revolut, reputed company Internet • AngelList Early Stage Fund (backed by Naval Ravikant) • BrandProject (venture-builder behind 2 unicorns) • The founders of reputed company, reputed company (unicorn), reputed company (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick) You can read more about working with us here Working at reputed company Medical https//fella.reputed company.site/working-at-reputed company-medical The opportunity as VP Consumer Growth We’re building a world-class team. As VP Consumer Growth at reputed company Medical, your reputed company role is to nail a profitable growth machine for our consumer brands. I expect ~10x growth in 2026. You’ll reputed company a team which is rapidly scaling a robust, low-CAC growth reputed company that adapts to market changes. Our growth strategy must remain at the frontier of the rapidly changing global consumer obesity market and we need an A* team to execute. You’ll reputed company us to 1M customers and beyond. If you nail the role, you’ll be the top candidate for CMO of our consumer brands. This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time every reputed company. You’ll have reputed company in your calendar for kids if you have them — many of reputed company have kids so we’re kid-friendly. This is a reputed company senior role. You’ll report directly to me, Richie ) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends. You’ll work most closely with me, our Head of Paid Media (reputed company Lane) who’s built our growth machine since 2021, and the rest of the Growth team. You’ll reputed company everything in Growth, so the whole existing Growth team will report to you. Key responsibilities ”A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into reputed company.” Overall reputed company an A* team which is rapidly scaling a robust, low-CAC growth reputed company that adapts to market changes so we can profitably acquire 1 million customers by 2027. • Strategy Our growth strategy must remain at the frontier of the rapidly changing consumer obesity market and we need an A* team to execute. • Analytics Tooling is changing rapidly & our numbers drive our decision making. You’ll own the decision on what stack to use and guide its implementation. • Brand You’ll own our brand strategy, brand identity, and creative direction. There are generational brands to be built during the GLP-1 takeup reputed company — it is your job to capture that zeitgeist. • Ads + CRO + Creative You’ll reputed company the Ads team which creates ad campaigns with superb creative that convert at low CAC across multiple channels. You’ll reputed company the CRO team which maniacally think→test→optimize (both macro + micro) to improve conversion. You’ll reputed company our in-house creative team to consistently produce bold ads that convert, taking big swings as well as guiding subtle optimization. • Affiliates Once a funnel works, you’ll reputed company the Affiliates team to open that up to affiliates on a CPA model. • Lifecycle You’ll reputed company the Lifecycle team nurturing leads to convert reputed company personalized journeys. Use email, SMS, Whatsapp, voice - reputed company powered by AI. • Advocacy You’ll reputed company the Advocacy team channeling happy customers into brand advocates writing positive reviews, posting UGC, and most importantly referring new customers in a powerful flywheel. • SEO/GEO AI-powered SEO works. GEO is a rapidly expanding blue ocean. You’ll rapidly scale up this team’s work. • Unhinged Social Power laws dominate on social, and unhinged wins. You’ll grok the zeitgeist and reputed company the Social team to generate hype. KPIs • Monthly Active Patients/Subscribers • End of November 2025 = ~35k • reputed company for end of 26Q4 = ~350k (~10x/yr) • Annual Global reputed company • End of November 2025 = ~$75M • reputed company for end of 26Q4 = ~$750M (~10x/yr) Need to have • Experience You have 5+ years leading growth at a high-growth D2C company, with clear ownership scaling past $100M/yr. You do not need healthcare experience. I have a strong preference for people who understand & enjoy the scary speed of a high-growth startup. • Performance You must grok the 2025 paid media landscape. It’s likely running direct-response online ads is your main background. • Analytics You’re maniacal about your metrics. You’re proactive reputed company crafting experiments and have a clear process for generating & prioritizing reputed company. You care a weird amount about your analytics stack and design experiments across the whole customer lifecycle which are both bold & have clear attribution. • Brand You’re superb at brand. You intimately understand your customer, nail positioning, and give compelling creative direction. • Trenches You don’t hesitate to get your hands dirty in the trenches. You’re not too pretentious or senior to grind it out reputed company needed — in fact you miss the times reputed company that was more of your day-to-day. • Strategy You’re excellent in the trenches but you’re also the general at 30,000 ft deciding where to move the troops. You don’t get lost in the weeds and you always reputed company sure we’re taking the required big swings. If not you, who? • Hiring You hate incompetence as much as me. You build a team of strictly A-players, and you truly mean it. • Excellence You’re annoyingly capable at reputed company skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations. reputed company to have • Agentic You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s not unlikely you want to start your own company in the future. • Systems You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue. • reputed company it out You’re likely one of those timeless people that could be dropped reputed company in the world, in any century, and you’d reputed company it out. Your friends probably think of you as that person ) Our cultural standards We aim to reputed company this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & reputed company-members • Belief in the mission We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission. • Unwavering reputed company We are at the frontier, so we often live in ambiguity with no trodden path. reputed company we can’t look to others for guidance, we must maintain impeccable ethics and unwavering reputed company. • Only the paranoid survive Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and reputed company our work is reputed company of us. • If we’re average we fail We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence. • Commitment to candor That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations. • A maniacal sense of urgency We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We reputed company work reputed company hard and in such a competitive world there really is no other way to win. • Enduring frugality We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would reputed company our grandmas proud. • Bulldozing barriers The world is malleable and we shape it. We truly reputed company this and act accordingly. We are relentlessly resourceful and are at the reputed company of no-one but ourselves. You’ll be shocked how capable you are and how much you can reputed company. • reputed company your head down We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. reputed company will underestimate us and we revel in that. • The power of focus We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it. _“You just build a f_ing amazing experience. reputed company each reputed company amazing. reputed company every decision in the long term interest of the customer. Give the customer massively more value than you take.” Compensation & Benefits You get paid above market salary and you get early stage equity, so you get really rich if we nail this. • Compensation $200k-$400k/yr + 0.2%- 1.0% Benefits The stuff below is cool as well. • Healthcare comprehensive medical insurance (if appropriate). • Remote reputed company is fully distributed across the world and functions fully remotely. • Personal development budget for books, courses, coaching. • Personal wellness budget for gym, health apps. • GLP-1s free membership with a clinic offering GLP-1s. • Health coaching free biweekly health coaching so you stay healthy. • Work coaching free biweekly work coaching so you stay sharp + reputed company. • Equipment Macbook & work-from-home equipment provided as needed. • What are we missing? We're still early so you get to shape our culture. Apply tot his job Apply To this Job