Vice President E-Commerce Roots Canada

Lead the digital commerce vision for Roots, a renowned Canadian lifestyle brand. As Vice President of eCommerce, you'll oversee P&L and drive customer engagement across North America. Roots is seeking a forward-thinking Vice President, eCommerce to spearhead their digital initiatives. You will develop a robust eCommerce growth strategy that aligns with the brand's mission and oversee diverse responsibilities, including customer acquisition and performance marketing. Collaborating cross-functionally, you’ll ensure a cohesive omnichannel experience and lead a talented digital team. Key Responsibilities: • Develop a multi-year eCommerce growth strategy • Lead P&L management and revenue growth • Mentor cross-functional teams in digital marketing • Enhance customer experience through UX improvements • Strengthen partnerships for eCommerce expansion Requirements: • 15+ years in eCommerce or digital marketing • Proven experience managing large P&Ls • Strong knowledge of performance marketing channels • Exceptional leadership and collaboration skills • Customer-first approach with a retail passion Drive your passion for digital innovation and leadership at Roots in fulfilling our eCommerce ambitions. #J-18808-Ljbffr