Head of Ecommerce

Job Description Head of eCommerce Location: New York, NY / Full-Time Our client is a fast-growing consumer brand with a strong digital presence and an engaged customer base. Known for delivering a premium customer experience and innovative approach to brand building, the company is continuing to scale its direct-to-consumer business and invest heavily in digital growth. As part of this continued evolution, the company is seeking a strategic and commercially minded Head of eCommerce to lead the next phase of digital growth and customer experience optimization. This is a highly visible leadership role reporting into executive leadership and partnering cross-functionally across Marketing, Creative, Operations, and Analytics. Position Overview The Head of eCommerce will oversee the brand’s full digital commerce strategy, owning performance across the entire customer journey — from acquisition through retention and conversion. This leader will drive growth across all digital channels while balancing brand storytelling, customer experience, and profitability. The ideal candidate is both strategic and hands-on: a data-driven operator with strong business acumen, a creative mindset, and deep experience scaling DTC eCommerce businesses. This individual will lead cross-functional initiatives, manage external agency relationships, and help shape the future of the brand’s digital ecosystem. This role requires a broad thinker who can connect marketing performance, merchandising, customer insights, and digital innovation into one cohesive strategy. Key Responsibilities eCommerce & Digital Growth Strategy - Lead and evolve the overall eCommerce and digital growth strategy aligned with company revenue goals Own and optimize the digital customer journey across acquisition, conversion, retention, and loyalty Drive profitable revenue growth through data-informed decision making and continuous optimization Partner with executive leadership on forecasting, planning, and long-term digital strategy Performance Marketing & Customer Acquisition - Oversee digital acquisition channels including paid social, search, affiliate, influencer, and emerging platforms Manage agency relationships and marketing partners to ensure strong performance and accountability Monitor channel efficiency, attribution, CAC, ROAS, and customer lifetime value Identify new growth opportunities and test innovative customer acquisition strategies CRM, Retention & Loyalty - Oversee lifecycle marketing initiatives across email, SMS, loyalty, and retention programs Develop segmentation and personalization strategies to improve engagement and repeat purchase behavior Partner with teams to enhance customer communication and retention performance Site Experience & Conversion Optimization - Partner cross-functionally to optimize site merchandising, UX/UI, navigation, and conversion performance Oversee promotional strategy and digital merchandising initiatives Leverage analytics and customer insights to improve site experience and conversion rates Help prioritize platform enhancements, testing initiatives, and digital innovation opportunities Leadership & Cross-Functional Collaboration - Lead, mentor, and develop members of the digital and eCommerce team Foster strong collaboration across Marketing, Creative, Analytics, Operations, and Customer Experience Build scalable processes, workflows, and reporting structures to support growth Serve as a strategic partner to leadership on all digital commerce initiatives Analytics & Reporting - Establish KPI frameworks and reporting across digital channels and customer lifecycle performance Analyze business trends and customer behavior to inform strategic recommendations Drive accountability through consistent reporting, forecasting, and performance reviews Qualifications - 8+ years of experience in eCommerce, digital marketing, or DTC growth leadership roles Proven success leading high-growth digital commerce businesses Strong understanding of performance marketing, CRM/lifecycle marketing, and customer acquisition strategy Experience managing cross-functional teams and external agency partners Strong analytical mindset with the ability to translate data into actionable business decisions Hands-on experience with Shopify, Google Analytics, Klaviyo, and related eCommerce technologies preferred Deep understanding of customer journey optimization and digital merchandising Strong communication, leadership, and organizational skills Strategic, collaborative, and adaptable mindset with the ability to thrive in a fast-paced environment What Success Looks Like - Sustainable and profitable eCommerce growth Improved customer acquisition efficiency and retention performance Strong alignment between brand, marketing, and digital commerce initiatives Best-in-class customer experience across digital touchpoints Scalable infrastructure and processes to support continued business growth A collaborative, high-performing digital organization focused on innovation and execution Compensation & Benefits - Base Salary: $180,000 – $220,000 plus bonus Comprehensive benefits package Leadership growth opportunity within a rapidly scaling business Highly collaborative and entrepreneurial culture Show more Show less - Seniority level Director Employment type Full-time Job function Management and Marketing Industries Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at EMERGING BLUE by 2x See who you know