Senior Director, Ecommerce

Title: Senior Director, Ecommerce Salary Range: The anticipated base salary range for this position is $180,000 to $210,000 annually. Exact salary depends on several factors such as experience, skills, and budget. What You’ll Be Responsible For The Senior Director, Ecommerce will lead the growth and optimization of Vince’s digital flagship, owning the end-to-end ecommerce experience and performance. This role is accountable for driving revenue, conversion, and customer lifetime value through enhanced site merchandising, digital product innovation, and data-driven decision making. This leader will partner cross-functionally across Marketing, Creative, Merchandising, Planning, Operations, and IT to deliver a seamless, brand-elevated customer experience. The ideal candidate brings strong commercial acumen, deep technical expertise, and a proven ability to lead and develop high-performing teams in a fast-paced, highly collaborative environment. Digital Product & Experience Leadership - Own and evolve the end-to-end digital customer experience, with accountability for conversion, engagement, and revenue growth Define and execute a comprehensive CRO roadmap, including UX enhancements, A/B testing, and emerging technology integrations Lead the development of improved user journeys across navigation, product discovery, and checkout to optimize the path to purchase Drive personalization and segmentation strategies to deliver relevant, brand-appropriate customer experiences that increase conversion and lifetime value Establish the foundation for next-generation commerce, including AI-driven discovery, AEO, GEO, and emerging agentic shopping experiences—ensuring product data, content architecture, and site infrastructure are optimized for evolving search, discovery, and conversational interfaces Partner with cross-functional teams to identify, prioritize, and deliver scalable digital capabilities and enhancements Site Merchandising & Brand Storytelling - Oversee site merchandising and content strategy, ensuring alignment with brand vision, seasonal priorities, and commercial goals Translate product and brand strategies into compelling digital storytelling that blends content and commerce Continuously optimize product presentation, assortment flow, and onsite messaging to drive engagement and sell-through Build elevated, editorialized experiences that reinforce Vince’s positioning and brand expression Analytics & Performance Optimization - Own site analytics and performance reporting, translating insights into actionable strategies that drive measurable business impact Monitor and optimize key KPIs including conversion rate, AOV, traffic, and customer retention Leverage data to inform merchandising, marketing, and product decisions across the digital ecosystem Team Leadership - Build and lead a high-performing ecommerce team, fostering a culture of ownership, accountability, and continuous improvement Champion a test-and-learn mindset with a strong bias for action and data-driven decision making Mentor and develop team members, creating growth paths and elevating overall bench strength of the team Qualifications / Experience We're Looking For - 12+ years of ecommerce experience across digital product, site merchandising, and performance optimization Proven ownership of ecommerce KPIs and P&L responsibility Strong experience with ecommerce platforms such as Salesforce Commerce Cloud (preferred) Deep familiarity with analytics tools (e.g., Adobe Analytics) and experimentation frameworks Demonstrated ability to operate within complex, highly integrated technical ecosystems Strong leadership and influencing skills, with the ability to align cross-functional stakeholders at all levels Excellent communication and project management skills, with a track record of delivering high-impact initiatives Strategic thinker with an end-to-end mindset and proactively drives initiative through to completion Entrepreneurial, results-driven, and highly collaborative Benefits At Vince - Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding 401(k) with employer match Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays Hybrid and flexible work options available for roles that can be done remotely Clothing allowance & merchandise discounts $400 annual gym reimbursement Monthly data/phone stipend for eligible roles Mental health support tools and telehealth psychology and psychiatry Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage Life, accidental death & dismemberment, short-term disability, and long-term disability insurance Supplemental hospital indemnity, specified disease, and accident coverage Pre-tax commuter benefits including transit and parking Discounted pet, home & auto, and legal insurance V Opco, LLC is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, national origin, disability, genetic information, age, or military or veteran status or any other status protected by applicable federal, state or local law. V Opco, LLC also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. Show more Show less - Seniority level Director Employment type Full-time Job function Other Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Vince by 2x See who you know