Director of Growth Marketing at Caseware

Lead the charge in growth marketing for Caseware in North America. Drive new customer acquisition through innovative strategies and digital channels in a hybrid work environment. As the Director of Growth Marketing, you will shape marketing strategies that focus on customer acquisition and growth. Collaborating closely with various teams, you will manage campaigns across multiple channels including email, webinars, and account-based marketing. Your role is pivotal to optimizing the marketing funnel while ensuring messaging resonates with North American audiences. Key Responsibilities: • Own North American growth marketing strategy • Execute integrated omnichannel marketing campaigns • Create effective buying journeys for key personas • Analyze and report on campaign performance metrics • Collaborate with product marketing on messaging alignment Requirements: • 8+ years in B2B demand generation marketing • Proven success in North American tech markets • Expertise in digital marketing and marketing automation • Strong analytical skills with performance reporting • Excellent cross-functional collaboration abilities Shape the future of financial software at Caseware with your marketing expertise.