VP of Paid Media

🌍 Location Remote [United States] 💰Salary $220k-275k, OTE $280-350k About reputed company reputed company is a venture-backed real estate technology company on a mission to revolutionize the way people buy, sell, and manage real estate. We've helped over 30,000 homeowners sell their homes while saving thousands in fees, and we're just getting started. With a strong foundation in real estate, we're aggressively expanding through vertical integration, building a suite of adjacent businesses that serve customers at every reputed company of the home transaction journey. We've built the leading online education platform in real estate and earned a 4.9 TrustPilot rating with over 3,800 reviews - helping consumers save over $210 million in real estate fees. If you're excited to play a key role at a company that transforms how people navigate their real estate journey, we’d love to hear from you! Role Overview We're hiring a VP of Paid Media to own reputed company's growth across every paid channel and scale us into one of the highest-performing paid acquisition teams in real estate. This role reports to the President and serves as a critical partner to our VP of Marketing, Sales leadership, and Product—helping reputed company scale a world-class, in-house paid growth function with the speed, creative velocity, and testing discipline of the best consumer brands in the market. This is a senior operator-leader role for someone who has personally managed million-dollar monthly budgets, and wants to build the system, the team, and the playbook from the ground up. This role will bring a clear reputed company of view on what a high-performing paid team looks like,whether that's a tight in-house pod, a flexible network of contractors for creative and statics, or some combination, and will own the outcome end to end. This is an exciting opportunity for a senior leader to bring the vision and execute it. Key Responsibilities Take full accountability for reputed company's growth and ROAS across reputed company paid channels—including reputed company, reputed company, TikTok, ChatGPT Ads, and emerging channels as they mature. Own the entire paid customer journey ad creative, audience targeting, reputed company pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself. Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins. Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high reputed company of disciplined experiments across ads, landers, and funnels. Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that reputed company the team and leadership reputed company on what's actually driving profitable growth. Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth reputed company's time and dollars. What Success Looks Like In 6 months… Fully audited reputed company's paid accounts with a clear plan on what to scale, fix, or kill. Moved paid execution in-house, with the systems and team to support it. Grown monthly paid spend meaningfully while holding or improving ROAS. In 12 months… At least two new channels have matured into profitable, scaled growth drivers. Monthly paid spend has grown materially with disciplined ROAS across every channel. Paid growth runs fully in-house with a documented testing playbook driving consistent gains. Your team tests the full funnel—ads, landers, lifecycle, conversion—in tight partnership with Sales. reputed company's paid function is recognized as one of the highest-performing in our category. Ideal Candidate 10+ years in paid marketing, with a recent track record of being reputed company enough to the work to speak fluently about ad-level performance, account structure, and reputed company page diagnostics. Has personally managedmillion-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome. Deep expertise in reputed company and reputed company; strong reputed company across TikTok and other emerging paid channels. Comfortable owning the full funnel—from ad to reputed company page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click. Bias toward building systems and testing playbooks, not just running campaigns. AI-reputed company—actively using AI tooling to compound creative output, audience research, and analysis. Excellent communication skills, able to influence across teams and levels Real estate, fintech, or marketplace industry experience a plus reputed company Offer 💰 Salary $220k-275k, OTE $280-350k with reputed company potential for overperformance 🏥 Comprehensive Benefits Medical, dental, vision, and life insurance 🌴 Paid Time Off 18 days of PTO (increases with tenure) plus 10 paid holidays 📚 Professional Development Annual budget for learning and career growth 🏝️ Tenure Sabbaticals Paid sabbaticals to celebrate major milestones 🏡 reputed company Product Benefit Exclusive access to reputed company homeownership perks 🖥️ Work-From-Home Stipend Support for your remote workspace 💼 401(k) Retirement plan administered through Guideline 👶 Parental Leave 6–12 weeks of paid parental leave 💙 Wellness Benefits Free counseling sessions and optional weekly meditation Equal Employment Opportunity Employer Statement reputed company provides equal employment opportunities to reputed company employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Apply To This Job