Director of Integrated Marketing

Director of Integrated Marketing - Sundays For Dogs Location: Remote Employment Type: Full-time Reports to: CMO About Sundays for Dogs Sundays for Dogs is a founder-led, direct-to-consumer brand reimagining pet food so dog owners can spend more quality time with their dogs - now and later. The company produces human-grade, air-dried dog food and is headquartered in Cleveland, Ohio. They operate with approximately 50 full-time remote employees across the U.S., meeting quarterly in person. Their business model centers on direct-to-consumer subscriptions. Your day-to-day: - Lead GTM: Define and run a repeatable, cross-functional GTM framework for new product launches, holiday campaigns, and major brand initiatives. - Strategic briefs: Write and validate concise strategic briefs that align positioning, target segments, messaging, creative direction, and KPIs. - Integrated campaigns: Partner with cross-functional leaders to plan, execute, and optimize omnichannel campaigns (performance, content, PR, social, email, in-app, retail partnerships) to meet revenue and brand goals. - Cross-functional leadership: Coordinate stakeholders (product, operations, supply, creative, analytics) to deliver launches on time and on budget. - Measurement & optimization: Set KPI frameworks, build dashboards, run post-mortems, and iterate on creative and channels based on data. - Brand stewardship: Ensure on-brand messaging and creative consistency across all touchpoints; champion the brand voice and ingredient-focused positioning. - Budget & vendor management across select channels: Own agency relationships for organic social, brand strategy, consumer insights and PR. Required Qualifications: - 7+ years marketing experience with at least 3+ years in a similar role. - Proven CPG experience (brand or product marketing within packaged food and/or pet care preferred). - Direct experience in DTC ecommerce and subscription businesses with demonstrable growth results. - Deep experience writing strategic marketing briefs and driving cross-functional GTM execution. - Strong analytical skills; comfortable with LTV/CAC models, cohort analysis, and attribution. - Hands-on experience with paid acquisition channels (Meta, Google, programmatic), email/CRM platforms, and content/social. - Excellent written and verbal communication; ability to influence at senior levels. - Track record of building repeatable processes and scaling marketing operations. Nice-to-Haves - Passion for pets and knowledge of pet nutrition trends. - Experience with fresh or refrigerated CPG product launches. - Familiarity with subscription/recurring revenue optimization tools and platforms. - Agency or creative production background. Benefits: - Unlimited PTO - Equity program - 401(k) plan with employer match - Annual work-from-home stipend - Competitive Medical, Dental, Vision plans (company covers 80%) - Sundays subscription for employee's dog - Parental leave & PAWrental leave - Discounted pet insurance