Director of Marketing

The Institute for Integrative Nutrition (IIN) is the world’s largest integrative health education platform. For over 30 years, we’ve trained more than 180,000+ students and coaches in 180 countries to improve health and happiness—creating a ripple effect of wellness across the globe. Through our robust digital learning experiences, we empower people to transform their lives and communities. About the Role We’re looking for a hands-on, results-oriented Director of Marketing to lead and execute all facets of our marketing engine—from paid acquisition and lifecycle marketing to content, web, social, and retention. You’ll oversee a lean but high-performing in-house team and external partners, and work cross-functionally with Product, Education, Creative, and Sales to ensure that marketing drives revenue, impact, and engagement. This is not a “set strategy and delegate” role. You’ll be expected to own the marketing P&L, move quickly on insights, and roll up your sleeves to get campaigns out the door. This position is best suited for someone who thrives in a fast-paced, mission-driven environment and is ready to lead the charge on growth and performance. Key Responsibilities • Own and manage the marketing budget and P&L, with full accountability for CAC, LTV, conversion, and ROI across all channels • Lead a high-output team spanning paid media, social, lifecycle/email, content, and marketing operations; provide ongoing coaching and remove blockers • Build and manage integrated campaign calendars across paid, organic, email, and web • Translate top-level business goals into executable marketing plans, ensuring clear milestones, KPIs, and owners • Optimize performance marketing campaigns (Google, Meta, affiliate, etc.) in real-time — and drive channel testing and new growth experiments • Oversee lifecycle and retention efforts including email automation, segmentation, and customer journey mapping • Partner with Product and Creative teams on messaging, launches, and content planning to drive conversion and revenue • Use data and dashboards (HubSpot, GA, Power BI, etc.) to monitor performance and identify levers for improvement — no waiting around for a report • Shape and maintain consistent brand standards across all marketing and communication touchpoints • Ensure that the marketing tech stack (CRM, email platform, analytics tools, etc.) supports scalable, efficient operations • Act as a key thought partner to the CEO and leadership team in identifying new revenue opportunities, customer insights, and untapped channels What You Bring • 7+ years of full-funnel marketing experience, with 3+ years in a leadership role • Strong record of executing performance-driven marketing campaigns with measurable ROI • Deep fluency in marketing metrics and financials: CAC, LTV, ROAS, conversion rate, churn, etc. • Experience managing a subscription, eLearning, or high-ticket sales funnel preferred • Track record of leading small, agile teams and managing agency relationships • Strong command of marketing platforms (Google Ads, Meta, HubSpot, Looker, GA4, etc.) • Ability to thrive in fast-moving environments with shifting priorities and high accountability • A collaborative mindset, with a willingness to get into the weeds and work across departments and act as a mentor to the team. • Servant leader with clear communication skills and a bias toward action Nice to Have • Experience in wellness, coaching, education, or consumer health industries • Familiarity with Salesforce, CMS platforms, and light HTML/CSS • Copywriting or creative review capabilities • Prior experience scaling a brand through both direct response and organic content marketing Some of the benefits of working at IIN: • Unlimited paid vacation days, with additional sick days, & generous parental leave • 401K plan with employer contribution of up to 4% • Health benefit plan that includes health, dental, and vision • Free access to our educational offerings • A variety of seasonal health and wellness perks About IIN What started as a small classroom of passionate students in a live setting in 1992, IIN is now world-renowned for its flagship online Health Coach Training Program and other leading-edge educational offerings on the most current and important topics in health and wellness. With a monthly audience of 2 million+ wellness seekers, over 180,000 coaches and teachers in 180 countries worldwide, we are the undisputed leader in the field of Integrative Nutrition education, information and health coaching tools. We offer students access to a rich diversity of leading instructors committed to improving global wellness through education and prevention. Why work for us? At IIN, our goal is simple: to attract and retain a workplace that includes a diverse group of talented people who come together to play a crucial role in improving health and happiness for everyone. In order to achieve this, we hire the best individuals from all different backgrounds and experiences. Our commitment goes beyond a diverse and inclusive workforce; we are also committed to diversity in our curriculum and teachings as well. We feel it enriches the experience for all our students and the community and in turn creates the ripple effect that transforms the world! We are a mission-driven company striving to make the world a healthier and happier place! We have the culture of a start-up paired with the resources, stability and foundation of an established company with 30 years at the top of its field. We strive to be a company that walks the walk, with great perks and an amazing team of awesome, collaborative, and passionate colleagues! Compensation: $150,000 base salary + performance-based incentives The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate. Show more Show less - Seniority level Director Employment type Contract Job function Marketing and Sales Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Institute for Integrative Nutrition by 2x See who you know