Director of Marketing & CRM

About the Company You are the strategic and operational leader of our digital marketing lifecycle, responsible for translating seasonal product roadmaps into a cohesive, high-converting experience. By partnering with Planning and Buying to define GTM strategy, you orchestrate every launch - including collaborations, drops, and secondary stories - across website, email, SMS, mobile app, and push notifications. As a hands-on, vocal leader, you own the performance of all marketing channels, including site and social media. You manage the Site Merchandising team and the Social Media & Influencer Manager, ensuring all touchpoints are harmonized into a seamless customer journey while working cross-functionally with Advertising to optimize performance across all paid and organic channels. About the Role As a hands-on, vocal leader, you own the performance of all marketing channels, including site and social media. Responsibilities - Strategic GTM & Seasonal Planning Partner with Planning to define seasonal GTM strategy, mapping release schedules for core products, collaborations, and secondary drops to ensure inventory alignment. Maintain a hands-on approach to campaign development, ensuring each launch has a clear, cohesive narrative that translates effectively across all digital channels. - Omnichannel Execution & CRM Mastery Own the campaign lifecycle across our full tech stack; directly drive the daily execution of email, SMS, and mobile app interactions, including Tapcart push notifications. Collaborate with Advertising to align creative assets across all paid and organic touchpoints. Serve as the internal authority for Klaviyo (or equivalent), overseeing segmentation, automated lifecycle flows, and promotional sends to drive conversion. Act as the vocal bridge between Marketing, Merchandising, Advertising, and Customer Experience to ensure consistent messaging and user flow. - Leadership & Team Oversight Manage and mentor the Site Merchandising team and the Social Media & Influencer Manager, providing the strategic vision that guides their content, influencer partnerships, and promotional calendars. Foster a collaborative environment that prevents silos, ensuring your direct reports act as primary drivers of the broader campaign narrative. - Cross-Channel Optimization & Performance Accountability Own and hold accountability for the performance metrics across all marketing channels, including site, social media, and CRM. Work cross-functionally with Advertising as a vocal collaborator to analyze and improve performance across all marketing channels. Drive a unified approach to asset distribution, blending paid and organic strategies to maximize reach and conversion effectiveness. Show more Show less - Seniority level Director Employment type Full-time Job function Marketing and Advertising Industries Retail Luxury Goods and Jewelry and Retail Apparel and Fashion Referrals increase your chances of interviewing at Forever 21 by 2x See who you know