Vice President Ecommerce

Please note: While this position may begin remotely for the right candidate, we are seeking a leader who is open to relocating and working onsite in Las Vegas, Nevada. BUILD SOMETHING THAT MATTERS At Inno Supps, we're not interested in being just another supplement brand. Our mission is to become the most trusted name in health and wellness by creating products that genuinely improve lives—without artificial sweeteners, unnecessary fillers, or harmful additives. We're building a category-defining company focused on delivering real results, earning lifelong customer trust, and helping millions of people become healthier versions of themselves. We're looking for an exceptional ecommerce leader to own, scale, and optimize the growth engine behind our business. The Opportunity As Head of Ecommerce, you will own the strategy, execution, and performance of our entire ecommerce business. This is a highly visible leadership role responsible for accelerating profitable growth, optimizing the customer journey, and building the systems, teams, and processes required to scale. You will lead the Ecommerce, Marketing, and Content organizations while partnering closely with Product Development, Creative, Analytics, Engineering, and Operations. Your success will be measured by your ability to grow revenue, improve profitability, elevate customer experience, and build a world-class ecommerce organization. What You'll Own- Growth Strategy - Develop and execute the ecommerce growth roadmap across customer acquisition, retention, conversion optimization, and customer lifetime value. Revenue & Profitability - Drive sustainable, profitable growth by improving key business metrics including revenue, CAC, MER, conversion rate, AOV, subscription performance, and LTV. Ecommerce Experience - Own the customer journey from first click through post-purchase, ensuring every touchpoint delivers an exceptional experience that builds trust and loyalty. Site & Funnel Optimization - Lead merchandising, testing, CRO, landing page optimization, checkout performance, subscription growth, and funnel strategy. Team Leadership - Recruit, develop, and lead high-performing teams across ecommerce, growth marketing, web operations, UX/UI, and content. Operational Excellence - Establish clear goals, dashboards, reporting cadences, and accountability systems that drive execution and continuous improvement. Cross-Functional Leadership - Partner closely with Creative, Product, Analytics, Development, and Operations to align priorities, remove obstacles, and accelerate execution. Innovation - Identify emerging technologies, platforms, and opportunities that strengthen competitive advantage and unlock new growth. What We're Looking For- Bachelor's degree required; Master's degree preferred Significant experience leading ecommerce growth within a high-growth DTC business Proven track record of scaling revenue while improving profitability and operational efficiency Deep understanding of customer acquisition, retention, subscription businesses, lifecycle marketing, and conversion optimization Experience leading cross-functional teams including marketing, design, development, and analytics Strong analytical mindset with the ability to translate data into strategic decisions Executive-level communication and leadership skills High ownership mentality with a bias toward action and results Comfortable operating in a fast-paced, performance-driven environment where expectations are high and execution matters<--- KEY! Why Inno Supps- Opportunity to shape the future of a rapidly growing health and wellness brand Direct influence on company strategy, growth, and long-term success Executive-level compensation and performance-based incentives High-impact role with meaningful ownership and autonomy Collaborative, ambitious, and results-oriented culture Medical, Dental, Vision, PTO, Paid Holidays, Employee Discounts, Free Products, and Additional Company Perks Ready to Build What's Next? 👇 CHECK US OUT AND LET'S DOMINATE THE WORLD TOGETHER Inno Supps - High Quality Sports Supplements Inno Supps (@innosupps) • Instagram photos and videos Inno Supps ⚡️ (@innosupps) | TikTok Important: Please apply only if you have direct experience leading ecommerce growth within a DTC business environment. Show more Show less - Seniority level Executive Employment type Full-time Job function Marketing Industries Wellness and Fitness Services and Retail Health and Personal Care Products Referrals increase your chances of interviewing at Inno Supps by 2x See who you know