Vice President Ecommerce

A Long Island based consumer goods brand is seeking an experienced Ecomm/Digital Commerce leader to develop and execute their Ecommerce/Digital Marketing strategy across site.com, retail.com, marketplaces, and social platforms. This is a fun brand that is vertically integrated and has an exciting growth opportunity! The VP will lead with an ROI and data-driven insights mindset. This position demands a results-oriented approach, with a proven track record of successfully developing and scaling digital commerce programs across all channels. This role reports to the CEO and will have the ability to make changes to the org structure and agency relationships as needed. They will own the digital storefront and drive profitable growth across DTC and third-party marketplaces. This leader will manage the full P&L, orchestrate complex performance marketing strategies, and bridge the gap between high-level brand vision and granular operational execution. Core Responsibilities:DTC & Channel StrategyStrategic Growth: Balance and prioritize DTC alongside key retailers like Amazon, Sephora, and UltaResource Allocation: Define channel operation strategies and optimize budget allocation to maximize market sharePerformance Marketing & Consumer InsightsROAS Management: Maintain high-performance ROAS targets through proactive strategy adjustments and attribution tool masterySocial Commerce: Design innovative funnels for TikTok Shop and other emerging platformsTargeting: Lead segmentation strategies specifically for Gen Z and interest-based consumer cohortsP&L Management & OperationsFinancial Ownership: Manage full e-commerce P&L, tracking GMV, Revenue, YoY growth, and channel mixUnit Economics: Optimize Amazon fee structures and margin strategies; monitor CAC, LTV, and LTV:CAC ratiosEfficiency Metrics: Track operational profitability via Contribution Margin, Inventory Turnover, and OOS ratesCRO & Site MerchandisingConversion Optimization: Execute rigorous A/B testing and optimize PDPs to improve conversion ratesAOV Growth: Develop bundling and merchandising strategies to drive higher Average Order ValueRetail Media & Strategic PartnershipsRMN Management: Lead hands-on retail media campaigns (Amazon, Sephora, Ulta)Joint Ventures: Execute collaborative campaigns with retailer partnership teams to amplify brand reachLeadership & LogisticsCross-functional Synergy: Partner with Creative, Sales, SCM, and Finance to overcome resource constraints and align goalsSupply Chain Integration: Select and manage 3PL partners to enhance delivery experiences and reduce return ratesQualificationsProven Leadership: 7+ years of e-commerce experience with at least 3 years in a senior leadership roleP&L Mastery: Demonstrated experience owning a multi-million dollar e-commerce P&LTechnical Fluency: Deep understanding of attribution tools, WMS/ERP integrations, and e-commerce platforms (Shopify, Amazon Seller Central)Analytical Rigor: Ability to translate complex data sets into actionable growth strategies Base salary could be $180-250k annually (depending on experience) plus bonus potential and benefits. Office is based near Roslyn on Long Island. Hybrid schedule. Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. Show more Show less - Seniority level Executive Employment type Full-time Job function Marketing, Analyst, and Advertising Industries Retail Apparel and Fashion, Fashion Accessories Manufacturing, and Online and Mail Order Retail Referrals increase your chances of interviewing at Tatum by Randstad by 2x See who you know