VP, Digital Commerce

Overview Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. Apply today! The Vice President, Digital Commerce is a senior commercial and people leader accountable for driving the North America eCommerce business across the U.S. and Canada. This role owns the digital P&L, site performance, omni‑channel execution, and—critically—the development of a strong, future‑ready eCommerce leadership organization. This is a growth‑focused leadership role requiring equal mastery of commercial results and talent development. The VP will lead all digital commerce strategy, development, and execution for Foot Locker, Kids Foot Locker, Champs Sports and Canada, while intentionally building organizational capability through coaching, succession planning, and scalable operating models. Success is measured by financial performance, consumer impact, leadership strength, and long‑term digital readiness. Responsibilities Responsibilities: eCommerce Strategy & P&L Ownership - Lead all digital commerce strategy, development, and implementation across Foot Locker, Kids Foot Locker, Champs Sports, and Canada (FLC & CC). Own and manage the North America eCommerce P&L, partnering closely with Finance to forecast, plan, and optimize revenue, margin, demand creation, and operating expenses. Develop and execute a multi‑year digital commerce strategy aligned to enterprise goals, brand priorities, and consumer expectations. Translate merchant line plans, seasonal strategies, and category priorities into clear digital commercial plans, including launches, promotional cadence, markdown strategy, and inventory positioning. Identify and scale emerging digital growth opportunities, including new categories, business models, and innovative commerce integrations. Own executive‑level business reporting to ELC, clearly articulating performance trends, risks, and short‑ and long‑term strategic recommendations Site Merchandising & Digital Experience Optimization - Own the site merchandising strategy and execution across homepage, category pages, search, navigation, PDPs, and product sequencing. Coordinate cross‑functionally to orchestrate markdown strategy, BOSS & BOPIS execution, and site readiness in support of merchant priorities. Ensure strong digital execution for key monthly launches, major holidays, and peak moments, creating traction and momentum across brands. Leverage testing, analytics, and performance insights to continuously optimize conversion, AOV, and sell‑ Digital Marketing, FLX & Demand Generation - Partner with Marketing, Media, and PAR teams to lead lower‑funnel strategies that drive traffic and conversion across sites and apps. Create and evolve FLX programming, working with media and loyalty teams to identify eCommerce, app, and omni‑channel growth opportunities. Align media specifics, messaging, and promotional execution with commercial priorities and site readiness. Ensure clear measurement of campaign effectiveness, audience targeting, and model‑specific performance. Qualifications Qualifications - 15-18+ years of experience in consumer‑focused retail or eCommerce Proven experience building and leading high‑performing teams at scale Demonstrated ownership of large digital P&Ls and category performance Successful leadership in complex, matrixed enterprise environments Bachelor’s degree in business, Marketing, Merchandising, Communications, or related field MBA plus At Foot Locker, We Value Innovation, Authenticity, And Integrity In All That We Do. To Uphold The Security And Fairness Of Our Hiring Process, We Ask That Candidates Refrain From Using AI Tools, Including ChatGPT, During Interviews And Assessments. To Ensure a Smooth And Secure Experience, Please Review The Following Guidelines - Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience. Benefits The annual base salary range is $225,000 - $290,000/ year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below Foot Locker Benefits - Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Stock Purchase Plan Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups Show more Show less - Seniority level Executive Employment type Full-time Job function Management and Manufacturing Industries Retail Referrals increase your chances of interviewing at Foot Locker by 2x See who you know