VP Integrated Marketing

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeDirect message the job poster from HarnhamBuilding Advanced Analytics Teams across the U.S.VP Integrated MarketingRemoteUp to $200k + bonusWe're working with a high-growth consumer tech brand operating in the subscription lifestyle space. With a sharp focus on digital innovation and customer experience, this business is looking to accelerate growth through brand building, multi-channel marketing, and insight-led campaigns. As they scale, they're hiring a VP of Integrated Marketing to own and evolve their integrated marketing function across two flagship D2C brands.The RoleAs VP of Integrated Marketing, you'll lead a high-performing team across brand, PR, social, creative, and consumer insights. Your mandate is to drive customer acquisition, retention, and lifetime value through cohesive, data-informed marketing.Key Responsibilities:Build and lead the annual integrated marketing roadmap, including budget planning and KPI settingOwn customer insight strategy - conduct research, interpret data, and apply findings to drive acquisition and retentionLaunch high-impact campaigns, activations, and go-to-market strategies for new and existing productsLead PR and media efforts to elevate brand equity and drive visibilityOversee social media and content strategies - growing audience, traffic, and engagementManage the in-house creative team across copy and design, maintaining a strong and consistent brand voicePartner with external brands on co-branded campaigns and joint marketing effortsTrack brand health, marketing performance, and campaign ROI - reporting regularly into senior leadershipYour Skills and Experience15+ years in integrated marketing, ideally with digitally native, consumer-focused brandsExperience leading full-stack marketing teams - PR, creative, social, brand, insights - in high-growth environmentsDeep expertise in insight-led marketing and translating data into actionable strategiesProven track record of driving brand engagement, customer acquisition, retention, and revenueStrong understanding of cultural marketing and ability to build campaigns that resonate with modern audiencesExcellent leadership, communication, and stakeholder management skillsCommercially driven with clear experience managing budgets, KPIs, and performance metricsSeniority levelSeniority level ExecutiveEmployment typeEmployment type Full-timeJob functionJob function AnalystIndustries Data Infrastructure and AnalyticsReferrals increase your chances of interviewing at Harnham by 2xSign in to set job alerts for “Vice President Marketing” roles.United States $140,000.00-$150,000.00 5 days agoNorth Carolina, United States $195,000.00-$210,000.00 2 days agoAssociate Vice President Integrated MarketingUnited States $130,000.00-$180,000.00 1 week agoUnited States $220,000.00-$270,000.00 2 weeks agoVP, Head of Global Design, Business Development and MarketingUnited States $225,000.00-$315,000.00 1 week agoVice President, B2B Marketing & Demand GenerationUnited States $190,000.00-$225,000.00 1 week agoVP, Online Enrollment & Integrated Marketing Solutions (“OPX”)United States $275,000.00-$371,000.00 2 days agoUnited States $273,000.00-$311,000.00 7 hours agoSenior Vice President Field Marketing OrganizationUnited States $150,000.00-$200,000.00 1 week agoUnited States $233,000.00-$303,000.00 2 weeks agoVice President, Client Engagement (Value & Access / Payer Marketing)United States $160,000.00-$200,000.00 2 weeks agoVP/Sr. Director of Marketing – Coherent DSP ASICRichfield, MN $150,000.00-$160,000.00 1 day agoChief Marketing Officer / Equity Paid RolePhiladelphia, PA $250,000.00-$320,000.00 6 days agoUnited States $180,000.00-$200,000.00 2 weeks agoVP, Ecosystem Marketing & Developer RelationsDallas-Fort Worth Metroplex $270,000.00-$310,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr