Director of Marketing & Ecomm

We are seeking a Marketing Director, or a Senior Marketing Manager ready to step into a Director role, for a design-led, premium DTC consumer brand entering an exciting new growth phase. Known for thoughtful design, craftsmanship, and rich brand storytelling, the business has ambitious year-over-year revenue targets across both ecommerce and wholesale channels. The company operates with a balanced split between ecommerce and wholesale, selling through owned digital platforms as well as boutiques and department stores globally. While North America remains the current focus, international expansion is firmly on the horizon. The Opportunity This is an end-to-end leadership role overseeing brand, performance marketing, ecommerce strategy, wholesale support, and growth execution. The Marketing Director will own the mandate of increasing brand exposure, scaling revenue-driving channels, and building the systems, processes, and accountability needed to support continued expansion. You’ll lead a small, highly collaborative marketing team and partner closely with external agencies and creative consultants, balancing creative brand stewardship with analytical rigour and commercial accountability. Key Responsibilities Ecommerce Strategy & Operations- Own the ecommerce roadmap and develop a comprehensive strategy to drive revenue growth, profitability, and customer acquisition Oversee website functionality, optimization, and user experience across Shopify platforms Partner with the Ecommerce & Retention Manager to execute promotions, product launches, and site updates (pricing, content refreshes, merchandising) Monitor KPIs including conversion rate, average order value, ROAS, CAC, and retention performance Collaborate cross-functionally (product, logistics, wholesale, retail) to ensure a seamless end-to-end customer experience Digital Advertising, Influencer & PR- Lead and scale paid media strategy across Meta, Google, and emerging growth channels Oversee the influencer strategy and the PR agency relationship to ensure consistent brand visibility and meaningful audience growth Oversee digital, wholesale, and brick-and-mortar campaigns across paid search, paid/organic social, email, SMS, affiliates, and partnerships Lead planning for campaign launches, collaborations, and brand events Brand, Campaigns & Storytelling- Increase brand exposure and awareness—one of the business’s biggest growth opportunities Lead major commercial moments (Mother’s Day, Black Friday, seasonal campaigns) Own monthly product launch strategy, creative briefs, and go-to-market execution Partner closely with wholesale and retail teams to support launches and elevate brand storytelling across channels Budget Management, Forecasting & Performance Accountability- Develop, manage and track the monthly and annual budget for e-commerce and digital advertising, ensuring alignment with overall business goals. Develop ecommerce revenue forecasting and set daily, monthly, and annual performance targets Track spend efficiency and reallocate budgets based on channel performance Build and maintain dashboards, paid media trackers, and reporting frameworks Hold agencies and partners accountable to clear performance metrics and outcomes Team Leadership & Collaboration- Lead, mentor, and develop a marketing team of three direct reports Collaborate with external partners including paid media agencies, PR, freelance creative leadership, and consultants Foster a kind, collaborative, and high-accountability team culture Stay ahead of emerging digital trends, tools, and technologies to drive innovation Qualifications- 7+ years of experience in ecommerce, growth, or digital marketing roles within a DTC consumer brand (fashion, beauty, lifestyle, premium retail) Proven ownership of ecommerce revenue forecasting, budgeting, and performance reporting Hands-on experience across paid media, influencer, PR, partnerships, and lifecycle marketing Strong command of analytics tools (GA4, Shopify analytics, etc.) and ability to translate insights into action Comfortable managing agencies and external partners Strategic yet execution-oriented leader who thrives in lean, fast-paced environments Polished communicator with experience partnering cross-functionally and representing brand externally Shopify Plus experience is a plus Why This Role- Opportunity to lead marketing at a pivotal growth stage for a globally distributed premium brand Strong balance of brand storytelling and performance-driven growth High ownership across ecommerce, wholesale, campaigns, and marketing operations Collaborative culture that values kindness, craft, and excellence Competitive compensation, full benefits, and strong work-life balance Interested? If you’re a strategic, hands-on marketing leader who thrives at the intersection of brand and performance—and you’re excited to help shape the next chapter of a design-led DTC company—we’d love to hear from you. Please apply with your resume and a brief overview of relevant experience. Show more Show less - Seniority level Director Employment type Full-time Job function Marketing, Public Relations, and Advertising Industries Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at Dean Davidson by 2x See who you know