Vice President, Digital Marketing

YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 700 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Forever 21, Urban Kids, Suzy Shier, Bluenotes, West 49, Amnesia, Charlotte Russe, Rue 21 and Mandee. Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy. WHO YOU ARE You are a bold, forward-thinking leader who will redefine and drive our digital marketing strategy. A true game changer, who inspires teams, challenges the status quo, and consistently delivers impactful, results-oriented campaigns. A proven executive with deep fluency in Gen Z culture, platform behaviour, and emerging formatsA creative director and business leader — you balance sharp aesthetic instincts with commercial rigourData-obsessed — you use analytics to build strategy, drive decisions, and measure brand impactA talent magnet who builds and inspires high-performing creative teamsA trendsetter— ahead of the curve, alwaysWHAT YOU’LL DO Social Media & Content Strategy Set and own the enterprise social media strategy across all brand accounts — TikTok, Instagram, Pinterest, YouTube, and emerging platformsDefine content strategy frameworks that balance cultural relevance, brand storytelling, and commercial performanceOversee and approve all social content direction — from creative briefs through to final deliveryBuild and govern an always-on content engine: reactive, trend-led, evergreen, and campaign-drivenMonitor algorithm changes, platform shifts, and format innovation — and move fast on what mattersCreator & Influencer Marketing Lead creator strategy across nano, micro, and macro tiers — building authentic, lasting brand partnershipsIdentify and activate brand collaboration and pop culture moment opportunities at scaleDevelop strategic influencer frameworks that drive reach, credibility, and conversionPerformance & Analytics Own paid social strategy in close partnership with performance marketing — aligning brand and demand-gen objectivesEstablish executive-level reporting cadences on KPIs: follower growth, engagement, reach, and revenue attributionChampion social listening, sentiment analysis, and platform analytics to surface strategic opportunitiesExecutive & Cross-Functional Leadership Build, lead, and scale a high-performing digital content team — hiring, mentoring, and developing talentServe as executive sponsor for digital marketing across all YM brands — aligning strategy with brand GMs and the C-suitePartner with ecommerce on email, and integrated digital campaign executionPartner with creative and visual design teams to set and enforce digital content standards across all channelsRepresent digital marketing in quarterly business reviews and contribute to overall brand strategyWHAT YOU’LL NEED Experience 8+ years in digital marketing, with 5+ years in a senior leadership or director/VP-level roleProven track record growing brand social presence, engagement, and revenue at scaleExperience leading digital marketing at a fashion retail, youth, or lifestyle brand — strongly preferredTrack record building and scaling creative and content teams from the ground upExecutive presence: comfortable presenting strategy to C-suite and board-level stakeholdersPortfolio of high-performing social campaigns demonstrating measurable business impact — requiredSkills & Tools Expert-level understanding of TikTok, Instagram, Pinterest, YouTube, and emerging platformsStrong proficiency in content creation tools — CapCut, Adobe Creative Suite, AI-native design toolsDeep experience with paid social — Meta Ads Manager, TikTok Ads, and similar platformsStrong analytical fluency — platform analytics, Google Analytics, social listening toolsKnowledge of AI-driven marketing tools is a strong assetMust-Haves Available to work in-office 5 days per week Degree or diploma in Marketing, Communications, or related field (or equivalent experience)Comfortable operating in a fast-paced, high-volume, multi-brand retail environmentWHY YM INC. Canada’s largest specialty fashion retailer — 700+ stores nationwide across iconic brandsReal executive ownership: set the vision, build the team, shape the future of digital at YMA leadership team that wants to be bold, take risks, and move fastCompetitive director-level compensation package + performance incentives + employee discount across all brandsAn opportunity to define what modern digital marketing looks like for Canadian fashion retailYM Inc. is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs. This posting is for an open vacancy. We use AI in our hiring process. Pay: From $100,000.00 per year Benefits: Extended health careLife insuranceOn-site parkingPaid time offStore discountVision careAbility to commute/relocate: North York, ON M6A 2W1: reliably commute or plan to relocate before starting work (required)Application question(s): Have you worked in apparel fashion? Experience: digital marketing: 6 years (required)Directing / Senior Leadership : 4 years (required)Fashion Marketing : 2 years (required)Work Location: In person