VP, Digital Product, Ecommerce

Job Description: • Set the vision and standard for Seed's digital experience across web and app • Drive the product roadmap in close partnership with Engineering and Design • Own the A/B testing and experimentation program • Champion site performance, accessibility, and speed • Own discount and incentive architecture, subscription mechanics, and upsell strategy • Lead on-site merchandising • Partner with Product Marketing on pricing dynamics • Translate audience segmentation into personalized digital experiences • Own the digital execution for all product launches • Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning • Drive alignment across Engineering, Design, Creative, and Performance • Build a high-performing, increasingly autonomous team Requirements: • 8+ years of digital product and ecommerce experience • Depth in DTC, conversion optimization, or subscription businesses at scale • Have defined product strategy from ambiguity • Lead cross-functional teams by setting strategic direction • Connect experience decisions to business outcomes • Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design • Operate with urgency and proactive judgment • High bar for craft and brand expression • Clear, structured communicator • Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify or subscription platforms; exposure to personalization systems or agentic commerce Benefits: • Choose from multiple medical, dental, and vision plans • Generous employer contributions and coverage options • Access to top-tier virtual care • Complimentary Aaptiv membership for fitness and mental wellness • HSA with employer contributions • Fullscript discounts for supplements • 12 free therapy sessions per year • Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation • 401(k) plan through Betterment with employer matching • 18 weeks of fully paid parental leave • 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year • $750 one-time remote work setup stipend • $450 quarterly wellness and workplace stipends via JOON • Access to pet insurance, life and disability coverage, learning & development Apply tot his job Apply To this Job