Director of E-Commerce

Role OverviewCTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L. This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams.Key ResponsibilitiesDefine and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and WalmartIdentify market trends, new product launches/innovations, and stay up to date on trends in the e-commerce and retail industryLead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing supportManage relationships with buyers and account managers on the merchant sideContract negotiations and review termsResponsible for leading daily e-commerce operation, including sales, promotions, data analysis, digital merchandisingMeasure and report performance of all eCommerce sales, digital marketing campaigns, and operational cost (ROI and KPIs) for EVPLead the design and monitoring of advertising campaigns and refine as necessary based on data feedbackProduct forecast report and work closely with the warehouse, merchandising, and purchasing team in order to ensure the stock level is met based on its demand and growing trendsUtilize strong analytical ability to evaluate B2B and B2C customer experience across multiple channelsOther tasks assigned by management.QualificationsBachelor’s degree in Business, Marketing, E-commerce, or a related field8+ years of experience in e-commerce, digital commerce, or marketplace managementProven experience managing B2B wholesale platforms and B2C marketplaces (Amazon, Wayfair, Walmart, or similar)Strong understanding of online merchandising, category management, pricing, and promotional strategyHands-on experience with marketplace advertising platforms and performance optimizationDemonstrated ability to analyze data, track KPIs/ROI, and translate insights into actionExperience with demand forecasting, inventory planning, and cross-functional collaborationStrong negotiation and relationship management skills with merchant partnersExcellent communication, leadership, and organizational skillsBenefitsCompany eventsExtended health careDental and vision careEmployee assistance programPaid time offWhy Join UsOpportunity to work across three established and growing lifestyle brands.Collaborative environment where creativity and innovation are encouraged.Be part of a team shaping the future of our digital customer experience and brand storytelling.