Senior Director, Performance Marketing

About Us Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We act as your personal assistant for healthy living getting to know your goals, lifestyle, and budget, and recommending and delivering healthy groceries, easy recipes, and essential supplements for you and your family. It is the easiest way to eat healthy, achieve your goals, save time, and discover new foods. We believe food is the foundation of health, convenience should not mean compromise, and that everyone is unique in how they eat and live. Hungryroot is a distributed team of top talent across 28+ U.S. states. While we have a headquarters in New York City, our remote-first culture emphasizes collaboration, team-building, and flexibility. About the role We are looking for a Director or Senior Director of Performance Marketing to lead our offline and partnership channel strategy. This is a high-impact, high-ownership role for a data-obsessed marketer who thrives at the intersection of creative storytelling, rigorous measurement, and AI-powered efficiency. You will own Hungryroot's most ambitious acquisition channels - TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast - while keeping a sharp eye on new channel opportunities as the business scales. You will work on a lean team, which means you will need to bring both strategic vision and hands-on execution, leveraging AI tools to maximize your team's output and speed. Responsibilities Channel Ownership & Strategy: Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels managing budgets, vendor relationships, and performance with a clear eye on efficiency and growth. Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks, and present these to senior leadership. Balance direct response objectives with upper-funnel investment, understanding how brand awareness and consideration drive downstream acquisition and LTV. Continuously evaluate the channel landscape and proactively identify new channel opportunities. Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors. Performance & Measurement: Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing, media mix modeling, and channel-level ROAS/CAC tracking. Partner with Data Science and Analytics to design holdout tests, geo-based experiments, and lift studies that inform budget allocation. Establish clear KPIs and pacing dashboards for each channel. Translate complex performance data into clear, executive-ready insights and recommendations. AI & Operational Efficiency: Actively integrate AI tools into day-to-day workflows from creative testing and brief generation to performance reporting, audience modeling, and channel research. Identify and pilot emerging AI-enabled marketing technologies. Build repeatable systems and playbooks that reduce manual work. Champion a culture of learning and experimentation. Creative & Messaging Optimization: Partner closely with the Product Marketing and Creative teams. Own a structured creative testing and measurement roadmap. Translate performance signals into clear, actionable feedback that helps Creative and Product Marketing teams iterate toward stronger work. Cross-Functional Leadership: Partner closely with Finance on budget forecasting, scenario planning, and CAC targets. Collaborate with the broader Growth and Digital Marketing teams to ensure offline and online channels are coordinated. Manage and mentor a small team, setting a high bar for analytical rigor, creative thinking, and AI fluency. Qualifications: 8+ years of performance marketing experience with direct ownership of at least two of the following channels: TV/CTV, Direct Mail, Influencer, Affiliate, or Podcast. Proven track record of managing significant marketing budgets ($5M+) with a clear focus on measurable acquisition outcomes (CAC, ROAS, LTV). Deep expertise in offline attribution and measurement including incrementality testing, MMM, and geo holdouts. Highly analytical: comfortable working directly in data tools (SQL, Excel/Sheets, Looker, or similar). Demonstrated experience using AI tools in a marketing context. Experience managing influencer programs at scale across multiple platforms (Instagram, TikTok, YouTube, Podcast). Strong financial acumen with the ability to build and manage channel-level P&L, scenario models, and budget forecasts. Experience in DTC, subscription, or e-commerce environments strongly preferred. Excellent communicator who can distill complex channel dynamics into clear narratives for senior leadership. Perks & Benefits: Remote-first work from home or NYC office or anywhere in the U.S. Equity. Unlimited vacation policy. Universal paid parental leave. Monthly Hungryroot credit for delicious, healthy groceries. Comprehensive health, vision, dental, and life insurance. 401k with Company Match. Home office setup stipend. Expected Pay Range: $206,000 - $263,000 (Bonus Eligible). The employer will not sponsor applicants for work visas.