Senior Director, Online Marketing - Global

Senior Director, Online Marketing - Global - DECIEM Location: Toronto, ON (Hybrid - 3 days/week at 517 Richmond St E) Employment Type: Full-time Position Overview DECIEM is seeking a strategic and data-driven Senior Director of Online Marketing - Global to lead digital marketing efforts across brand.com, CRM, and paid media channels. Key Responsibilities - Lead and develop a team of 10+ digital marketers across SEM, SEO, paid social, display, email, website channels, and content. - Manage people managers and nurture team development. - Partner with regional commercial business owners and cross-functional teams on marketing initiatives. - Manage global brand.com content calendar and campaigns. - Lead go-to-market planning for brand.com including content, merchandising, strategy, and customer experience. - Implement Customer Data Platform for personalization and segmentation. - Develop strategies for first-party data collection. - Own multi-million dollar marketing budget with ROI accountability. - Develop region-by-region traffic growth strategies. - Lead end-to-end digital acquisition execution. Required Qualifications - 12+ years in digital marketing. - 7+ years managing people. - Advanced knowledge of Google Ads, Microsoft Ads, SEO, paid social (Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube), display/programmatic, Salesforce Marketing Cloud, CDPs, and web analytics. - Strong analytical and data-driven decision-making skills. - eCommerce, loyalty, or beauty industry experience (preferred). Work Arrangement Hybrid role requiring 3 days weekly at Toronto office (517 Richmond St E, Toronto, ON M5A 1R4). Benefits - Generous vacation & personal days. - Work-from-anywhere allowance (up to 4 weeks annually). - Dog-friendly office. - Unlimited Employee Assistance Program access. - Product discounts. - Summer Fridays.