VP, Digital Product, Ecommerce

Job Description: Set the vision and standard for Seed's digital experience across web and app Drive the product roadmap in close partnership with Engineering and Design Own the A/B testing and experimentation program Champion site performance, accessibility, and speed Own discount and incentive architecture, subscription mechanics, and upsell strategy Lead on-site merchandising Partner with Product Marketing on pricing dynamics Translate audience segmentation into personalized digital experiences Own the digital execution for all product launches Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning Drive alignment across Engineering, Design, Creative, and Performance Build a high-performing, increasingly autonomous teamRequirements: 8+ years of digital product and ecommerce experience Depth in DTC, conversion optimization, or subscription businesses at scale Have defined product strategy from ambiguity Lead cross-functional teams by setting strategic direction Connect experience decisions to business outcomes Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design Operate with urgency and proactive judgment High bar for craft and brand expression Clear, structured communicator Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify or subscription platforms; exposure to personalization systems or agentic commerceBenefits: Choose from multiple medical, dental, and vision plans Generous employer contributions and coverage options Access to top-tier virtual care Complimentary Aaptiv membership for fitness and mental wellness HSA with employer contributions Fullscript discounts for supplements 12 free therapy sessions per year Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation 401(k) plan through Betterment with employer matching 18 weeks of fully paid parental leave 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year $750 one-time remote work setup stipend $450 quarterly wellness and workplace stipends via JOON Access to pet insurance, life and disability coverage, learning & development