Vice President of Growth

Tonum Health is redefining what natural supplements can do for metabolic and brain health. Our science-first approach has led to the development of innovative natural compounds backed by rigorous research designed to deliver clinically meaningful metabolic and cognitive benefits traditionally associated with pharmaceutical approaches. Our first two products, Motus (metabolic health and weight management) and Nouro (cognitive performance and neuroprotection), launch in 2025 following more than 10 years of animal and human research in collaboration with Duke University. Tonum is seeking a VP of Growth / Performance Marketing & Sales reporting directly to the CEO to help scale the company following its September 2025 launch. The company is building a next-generation customer acquisition and growth engine combining:- AI-assisted content generation Performance-driven paid social UGC and affiliate ecosystems Data-driven optimization systems Clinical/scientific positioning Direct-to-consumer and partnership-based growth channels Retail partnership development and management This is a highly hands-on leadership role for a builder/operator - not a large corporate management position. Tonum currently operates with a lean internal team supported by specialized agency and external partners. The ideal candidate is comfortable personally driving execution across growth strategy, creative iteration, funnel optimization, partnerships, analytics, affiliate systems, and operational scaling in a fast-moving entrepreneurial environment. This role is highly cross-functional and will be responsible for aligning marketing, sales, creative performance, customer acquisition, partnerships, and revenue operations into a scalable growth engine. Key Responsibilities Growth & Revenue Leadership- Own overall customer acquisition and revenue growth strategy Develop and execute integrated marketing and sales plans across DTC, affiliate, partnership, retail, and practitioner channels Establish KPIs, forecasting models, CAC/LTV targets, and growth benchmarks Work closely with executive leadership on scaling strategy, budgeting, and organizational priorities Help build scalable systems, reporting structures, and accountability processes across marketing and sales operations Marketing Leadership- Oversee paid media, creative strategy, retention marketing, lifecycle marketing, influencer/affiliate marketing, partnerships, PR, and brand positioning Ensure alignment between creative, media buying, conversion optimization, retention, and sales performance Help refine positioning, messaging, and customer acquisition strategy across multiple products and audiences Oversee subscription growth, customer retention, CRM, email/SMS marketing, and customer LTV optimization Work closely with internal and external creative teams to continuously improve performance-driven content systems AI & Performance Marketing- Help build scalable AI-assisted systems for creative testing, customer acquisition, affiliate enablement, and content operations Leverage data, automation, attribution systems, and AI tools to improve marketing efficiency and scalability Work closely with creative and performance teams to optimize testing, scaling, and customer acquisition workflows Continuously analyze campaign, funnel, and customer performance data to improve conversion efficiency and profitability Sales & Partnership Development- Build and oversee growth initiatives across: DTC consumer channels Affiliates and influencers Healthcare and wellness practitioners Strategic partnerships including gyms, wellness centers, and related channels Retail strategy and execution Identify, negotiate, and manage strategic growth opportunities and partnerships Requirements- Senior leadership experience overseeing both marketing and growth functions Proven experience scaling DTC consumer brands in supplements MUST have direct experience working internally for a health, wellness, supplement, longevity, metabolic health, or related consumer brand leading performance marketing and growth initiatives Candidates with exclusively agency-side experience will not be considered Strong understanding of performance marketing, paid social, funnels, retention, attribution, and conversion optimization Experience managing or scaling affiliate, influencer, ambassador, or creator ecosystems Strong operational and analytical mindset with experience managing KPIs, forecasting, CAC/LTV models, and revenue performance Experience building systems and processes within lean, high-growth environments Comfortable operating in a fast-moving entrepreneurial company with limited internal infrastructure Willingness to work hands-on across both strategy and execution Familiarity with AI-assisted marketing systems, content operations, and performance-driven creative environments Experience in healthcare, wellness, longevity, weight management, metabolic health, supplements, cognitive performance, or related industries strongly preferred Ideal Candidate The ideal candidate is both strategic and highly execution-oriented - someone who thrives in an entrepreneurial environment and enjoys building alongside a lean team. This role requires a hands-on operator who is comfortable moving quickly, solving problems directly, wearing multiple hats, and helping build scalable systems and processes from the ground up. Candidates seeking a highly layered corporate environment with large established teams will likely not be a fit. Show more Show less - Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Retail Health and Personal Care Products Referrals increase your chances of interviewing at Tonum Health by 2x See who you know