Vice President, eCommerce

Position Overview Our client, a rapidly growing leader in the beauty space, has an exciting opportunity available for a Senior E-commerce Executive. The position will lead and execute the growth strategy for the firm's digital commerce platforms, overseeing D2C operations, CRM strategy, and digital performance initiatives. Responsible for managing website operations, email marketing, customer engagement strategies, and digital analytics in addition to driving revenue growth and optimizing user experience across all online channels. The role calls for someone highly analytical, hands-on, and experienced in building scalable digital strategies that drive measurable business impact. Key Responsibilities: E-commerce Strategy & Operations Develop and execute D2C/B2C e-commerce growth strategies Oversee daily management of e-commerce site operations, including content updates, promotions, and product launches Manage ongoing website optimization and performance improvements Monitor digital sales performance and optimize site conversion strategies Digital Marketing & CRM Develop and execute email marketing and CRM strategies including segmentation, automation, and engagement optimization Manage customer database growth and lifecycle marketing initiatives Collaborate with internal teams to ensure email and digital campaigns meet performance goals Test and evaluate digital marketing strategies to identify scalable growth tactics Analytics & Reporting Establish KPIs and digital performance metrics Create and deliver performance reports to senior leadership and cross-functional stakeholders Use data insights to optimize digital marketing investments and website performance Manage third-party marketing agencies and digital partners Leadership & Cross-Functional Collaboration Lead and develop a high-performing e-commerce team Collaborate with Marketing, Creative, Sales, and Product teams on digital initiatives Ensure alignment between digital campaigns and overall brand strategy Required Qualifications 15+ years of experience in E-commerce, Digital Marketing, or Online Retail Prefer experience in beauty, fashion, or consumer goods 5+ years of email marketing or CRM experience Shopify experience needed Amazon experience needed P&L Ownership & performance marketing required Strong expertise in Google Analytics, Google Search Console, A/B testing, SEO, and digital content strategy Proven track record of driving online revenue growth and market share Experience managing customer databases and digital performance reporting Highly analytical with strong problem-solving and strategic thinking skills Ability to work independently in a fast-paced, growth-focused environment Experience managing D2C brands and omnichannel digital strategies Experience managing external digital agencies and vendors Position is located in Nassau County, NY. Flexible hybrid schedule. Show more Show less - Seniority level Executive Employment type Full-time Job function General Business and Marketing Industries Manufacturing and Personal Care Product Manufacturing Referrals increase your chances of interviewing at Phaxis by 2x See who you know