Head of Ecommerce

Please note, we are looking for someone who would be open to eventually working onsite in Las Vegas, Nevada Inno Supps is one of the fastest-growing supplement brands in the industry—and we’re building toward something massive: becoming the world’s largest supplement company while helping millions of people improve their health with products made without artificial sweeteners, fillers, or harmful additives. We’re hiring THE BEST IN THE WORLD senior executive to own and scale the engine that drives our eCommerce growth. The Opportunity The Head of Ecommerce is the senior leader accountable for site performance, customer acquisition, retention, and end-to-end eCommerce marketing execution. You’ll set the strategy, lead cross-functional teams, and deliver measurable outcomes: higher conversion, lower CAC, stronger LTV, and a world-class customer experience. You will directly lead the eCommerce, Marketing, and Content functions and partner closely with Product, Creative, Engineering/Development, Analytics, and Operations. What You’ll Own- Enterprise Growth Strategy: Build and execute the eCommerce growth roadmap across acquisition, retention, and full-funnel performance. Site & Funnel Performance: Improve conversion rate, AOV, LTV, and onsite revenue through testing, merchandising, CRO, and funnel optimization. Customer Acquisition & Retention: Drive efficient scale while reducing CAC and improving cohort performance and repeat purchase behavior. Team Leadership: Develop high-performing leaders across marketing, UX/UI, web ops, and growth initiatives. Data & KPI Rigor: Establish the operating cadence, dashboards, and performance accountability across teams. Customer Experience Excellence: Own the digital experience across all touchpoints—site, landing pages, checkout, post-purchase, and subscription flows. Cross-Functional Execution: Align marketing, creative, web, and operations to ship fast, iterate often, and win the week. Innovation & Competitive Edge: Stay ahead of eCommerce trends, platforms, and emerging tactics that translate into revenue and margin. What We’re Looking For- Bachelor’s degree required (Master’s preferred) in Business, Marketing, or related field 3+ years leading growth/eCommerce in a DTC eCommerce environment with clear, provable performance outcomes Strong experience partnering with design + development teams (including distributed/overseas teams) Proven ability to lead end-to-end product and web initiatives: roadmaps, sprint planning, prioritization, user stories, acceptance criteria Confident in technical and analytical conversations: data flows, eCommerce + payments + analytics stacks, data warehouses/back-end systems Executive-level communication: can influence, align, and drive decisions across departments High-velocity operator: decisive, accountable, and comfortable iterating quickly Entrepreneurial mindset and thrives in a fast-paced, performance-driven culture Why Inno Supps- Competitive compensation + performance-based incentives Mission-driven business focused on real customer outcomes High-growth environment where your impact is immediate and measurable Strong culture with high standards, collaboration, and continuous improvement In-person collaboration (team energy, speed, and execution matter here) Benefits + perks: Medical/Dental/Vision, PTO, paid holidays, company outings, onsite neck massages, free onsite products + employee discounts 👇 CHECK US OUT AND LET'S DOMINATE THE WORLD TOGETHER Inno Supps - High Quality Sports Supplements Inno Supps (@innosupps) • Instagram photos and videos Inno Supps ⚡️ (@innosupps) | TikTok Compensation Base salary is competitive and will be determined at the offer stage based on experience and demonstrated fit for the scope of this role. Total compensation includes base + performance-based incentives. Important: Please apply only if you have direct experience in DTC eCommerce. Show more Show less - Seniority level Executive Employment type Full-time Job function Marketing Industries Wellness and Fitness Services, Online and Mail Order Retail, and Retail Health and Personal Care Products Referrals increase your chances of interviewing at Inno Supps by 2x See who you know