Director, E-Commerce & CRO

AG1 is looking for a Director, E-Commerce & CRO to own the e-commerce product strategy and roadmap for AG1's digital shopping experience. The director will serve as the business owner, partnering with UX/UI, Engineering, Retention, and Brand teams to translate customer insights, behavioral trends, and business priorities into a clear product roadmap. Key Responsibilities: - Develop e-commerce product vision with measurable business impact - Identify friction points through customer data and behavioral analytics - Drive experimentation agenda including A/B testing and AI-enabled personalization - Evaluate and implement emerging technologies to enhance performance - Collaborate cross-functionally on conversion-optimized experiences - Own site performance reporting and optimization priorities Requirements: - 8+ years of e-commerce product management or digital product leadership - DTC or subscription experience strongly preferred - Proven track record driving conversion and subscription adoption - Strong analytical and strategic capabilities - Deep experimentation framework knowledge - Experience with AI-powered tools, automation, or advanced analytics - Exceptional cross-functional leadership skills Compensation: $172,000-$180,000 USD base salary + performance bonus + stock option allocation