Vice President of Digital Commerce Roots

Lead the digital growth strategy at Roots as Vice President of E-Commerce. Oversee P&L, customer acquisition, and performance marketing, driving Roots' omnichannel vision. This senior leadership role involves managing Roots' e-commerce business across North America and beyond. With over 15 years of experience in eCommerce and digital marketing, you will spearhead the development and execution of growth strategies, ensuring alignment with brand values. A focus on innovation, customer-centric strategies, and data-driven decisions will be key to your success. Key Responsibilities: • Develop a multi-year eCommerce growth strategy • Lead eCommerce expansion into new markets and channels • Own P&L encompassing revenue and customer lifetime value • Champion data-driven decision-making and digital innovation • Guide customer experience improvements across channels Requirements: • 15+ years in eCommerce or digital marketing • Strong leadership of multi-disciplinary teams • Deep understanding of eCommerce platforms and analytics • Proven results in driving revenue growth • Excellent communication and interpersonal abilities Drive innovation and partnership to advance Roots’ digital commerce landscape.